A well-written job announcement is the first impression you make with potential candidates. It is the first opportunity for your company to present your culture and values in a compelling manner. A well-written job advertisement will attract attention to the position and in your company that results in better applications and more interviews.
A well-written job description should include crucial details regarding the hiring process, from beginning to end. This will ensure that you and the applicant are on the same page about what to expect. This can also stop ghosting, drop-offs, and more fair and efficient hiring process.
Use a simple, straightforward language that is easily understood by all types of audiences. Avoid jargon and cliches which can confuse or repel potential applicants. Make use of job ads to promote your diversity initiatives. Make sure that the language used is not excluding any person.
Don’t forget to include key advantages and perks when you post your job. If your company provides free lunches or a great office with a view, or allows flexible hours of work it’s a good idea to mention these in your job descriptions since they could swing a candidate in your favor promotion specialist job over an opponent. Also, you should mention any volunteer or community involvement that your company is involved in. This is something that many potential employees consider when deciding which company to join.